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A brand-new hardware store just opened in Reno, but it's not a franchise, and it's not owned by a big corporate giant. Carter Bros. Ace Hardware is the idea of three brothers from Ely, Nevada who felt it was time to bring the neighborhood hardware store back to the neighborhood.
Carter Bros. is located across from the Ponderosa Meat Company on South Virginia Street near Vassar. This type of "mom and pop" hardware store is something we haven't seen in midtown Reno in a very long time.
The building here was built in 1947. It used to be the old Sprouse Reitz department store, before hosting at least on Antique Mall. Now, for three brothers, it's a dream come true.
It's the type of place where the employees know you by name. And when they're done helping you get what you need, they help carry your items out to your car.
Letters for June 18, 2009
In RN&R's (Reno News & Review)Opinion Column
Since I know the RN&R encourages readers to buy local, I wanted to share a local business that everyone should know about. I have no interest in the business personally and nothing t o gain by giving them attention, other than hoping they flourish and stick around for a nice long time because I enjoy shopping there. (Well, and as a local business owner myself, promoting the "buy local" movement is self-promoting, I guess.)
The business is Carter Bros. Ace Hardware on South Virginia Street. I needed something the big box store slightly closer to my home would have to special order. I could order it myself online, but didn't want to wait for (or pay for) shipping, so I called Ace. They had what I needed, at just a little bit more expensive than the big box. It was worth it in all respects. I got better customer service quicker than it would have taken to hunt down an employee at the big chain store. I felt like I had stepped back in time, wandering the aisles of the neighborhood, family-owned hardware store, where the floors creak and the basement is full of nuts and bolts, and you can find a little bit of everything around every turn. And I felt great, knowing my money is going to a local business run by local folks.
Even if it's a tiny bit farther from my house and a bit more expensive than the big box home improvement stores, my business goes to Ace as long as they have what I need. I love my new neighborhood hardware store.
We had a nice mention on Home Channel News about our opening!
Carter Bros. Ace Hardware has opened in Reno, Nev., the first time a "mom and pop" store has emerged in downtown Reno in several years, according to wire reports.Started by three brothers from Ely, Nev., Carter Bros. is a neighborhood format hardware store inside the city's "McCarran loop."
According to co-owner Tim Carter, the new store has an old-fashioned neighborhood feel, serving coffee to customers in the morning with plans to add a popcorn machine for children.
"When you come into our store, we're going to greet you. We're going to ask you what you need help with. We're going to talk to you about the project your working on," Carter told local television station KOLO.